A long time ago, in a backyard far far away, an alliance was formed. Formed over cupcakes. We had arrived at a holiday barbecue with lots of interesting people to meet. Meet over meat, how sweet. We were admiring these perfect Hostess cupcakes that someone had on a tray as dessert. Really ingenious, un-wrap some favorite childhood snack for everyone and present it on a fun tray for your party guests. Saves time, and sweat. Ha Ha. When we met the fella who brought these treats we were floored to know that they were indeed MADE BY THE CHEF. They were perfect to the eye, easily mistaken for the lunchbox staple. Who was this chef? A Hollywood make-up wizard? We weren’t far from the truth, Jeff Parker makes the delicious, gorgeous.
Jeff Parker is the founder, guy in charge and head dishwasher of Food Crew, a great outlet for the man whom teachers remarked, “he’d be a great student if he could sit down and shut up.” Food Crew creates amazing food and beverage recipes, styles food for television and print, teaches workshops and writes about food. Playing with his food at an early age brought inspiration to this artist. Imagine Food Crew to be a culinary trek through the Emerald City; their wares are bound to be tasty, pretty and capable of making even witches drop by.
Like so many chefs, Jeff’s passion for cooking came about as a child watching The French Chef with Julia Child and Graham Kerr as The Galloping Gourmet. This and a fair amount of pulling out pots and pans and playing “Grocery Store”. Jeff cut his teeth in this mother’s spice cabinet, creating delicious food and big bold flavors…something that today is still his culinary signature.
All that “Grocery Store” visualization came to light when Jeff opened the country’s first low-fat restaurant and grocery store, Fresh Start Market in Dallas, TX in 1993. An immediate success, Fresh Start attracted loyal fans and international media attention, including a segment on the newly born TV Food Network.
Los Angles welcomed Jeff to their exploding food community. In 2003, Jeff Launched On The Range, a personalized home chef service featuring fresh, appetizing and nutritious meal plans. Jeff soon cultivated a trove of busy hungry professionals and families that “ate up” On The Range.
On The Range became Food Crew to house Jeff’s growing involvement in culinary media. His creativity and culinary skills brought him to the attention of one of the Food Network’s highest-rated personalities; Jeff acted as Culinary Director for “Semi-Homemade Cooking” for 5 years.
Over cupcakes & hamburgers (a Meet & Sweet) we discussed Jeff coming onto DIO! to guest star. He was immediately enthused with our little show and it’s culinary direction. We all love fresh big flavors, made with some flair. Good to the taste, good to the waist. Over cupcakes we met, and the rest is truly tasty.